PRIME leveraged influencer energy to leap into global consciousness. Now, in the glare of lawsuits, sales declines, and regulatory cracks, the brand faces the limit of over influence.

Americans lost $12.5 billion to fraud in 2024. From AI deepfakes to tariff loopholes, the modern fraud economy is growing faster than governments can regulate it.

Social media promised connection but delivered commercialization. As feeds fill with ads and AI posts, users retreat to private spaces. What does the post-social era look like?